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The correct answer is CRM. Sales AI streams processes primarily through integration with a Customer Relationship Management (CRM) system because CRM serves as a central repository that manages a company’s relationships and interactions with potential and existing customers. By integrating with CRM, Sales AI can analyze customer data, track interactions, and provide insights that enhance sales strategies and customer engagement.

A CRM system captures important information about customer behavior, preferences, and purchase history, which are crucial for Sales AI to deliver relevant recommendations, automate tasks, and predict customer needs. This allows sales teams to focus on nurturing leads and closing deals more effectively.

While email, social media, and web browsing can provide valuable information for sales, they do not offer the comprehensive approach to customer relationship management that a CRM system does. Integration with just email, for instance, would limit the ability to manage all customer interactions in one place.